An of this material would be valuable because PDFs allow for the "cocktail party effect" of reading. You can control-F to find "Dunbar’s Number" or "Horn Effect" instantly. You can extract quotes for presentations. You can print out the "Sutherland Paradoxes" and pin them to your wall.
If you want an exclusive experience, buy the Audible version. Rory narrates it himself. Hearing his deadpan British wit explain why "logic is the enemy of progress" is worth more than any scanned PDF. He often adds improvised riffs and exclusive asides that are not in the print version. alchemy rory sutherland pdf exclusive
If you're affiliated with an institution, you can also try searching academic databases like JSTOR, ResearchGate, or Academia.edu. You can print out the "Sutherland Paradoxes" and
Rory Sutherland's "Alchemy" argues that businesses often fail by ignoring the irrational "psycho-logic" of human behavior in favor of purely rational, data-driven models. The book highlights that psychological value and perception frequently outweigh physical utility, advocating for solutions that embrace human irrationality rather than attempting to eliminate it. Access a summary on Shortform. Rory narrates it himself
👇 (Or simply grab the book—it is the best investment you’ll make this year).