Ben Settle - Email Players 1 - 15 Hot! ✦ Trusted

The Email Players 1-15 Report

The Core Philosophy

From issues 1–15, Settle drills three non-negotiable principles. First, frequency wins : he argues that daily emailing (yes, even on weekends) builds a “mental movie theater” in subscribers’ minds. Second, controversy sells : Settle frequently picks fights with industry gurus, not for shock value, but to clarify his position and attract loyal buyers who share his worldview. Third, the subject line is a mercenary : it’s not about being clever; it’s about making a specific promise that the email body delivers.

This is where the "Settle style" crystallizes. He advocates for: Ben Settle - Email Players 1 - 15

• Focus on relationships: Many guests emphasize the importance of building strong relationships with subscribers, rather than just focusing on making a sale.
• Emphasis on testing and optimization: Several episodes stress the need for continuous testing and optimization to improve email performance.
• Value of creativity and authenticity: Guests often discuss the importance of standing out in a crowded inbox by being creative, authentic, and genuinely helpful.