Email Players

Ben Settle's is a high-end, "paper and ink" monthly newsletter that focuses on aggressive direct-response email marketing and copywriting. While specific "1-15" bundles often refer to back-issue compilations or special training sets occasionally offered to subscribers, the core of the "Email Players" system is built on Ben's unconventional, daily-email philosophy. Core Philosophy: The "Settle Way"

Monetization Techniques

Methods for writing "impossible to ignore" subject lines, including a "secret stash" of field-tested templates.

15. The Index Card Manifesto

Why writing emails on a 4x6 index card (like Settle does for his physical newsletter) produces tighter copy than typing on a 27" monitor.

Expert Recognition

Sneaky ways to tweak content to increase its perceived value from $50 to $1,000+. The system is widely endorsed by industry leaders:

Ben Settle

Here’s an interesting, short-form analytical piece based on the speculative premise of sending an email to his list about “Players 1–15” of a new game, product, or launch sequence.

The Leaderboard Effect

– Even if the “game” isn’t competitive, listing players 1–15 creates a pecking order. Player 1 is a legend. Player 7 is a grinder. Player 15 is lucky to have made it . Everyone else is a spectator.

: Understanding the specific pains and concerns of the target market is essential for creating content people actually want to read. Key Lessons from Early Issues (1–15)