Based on the text provided, here is the useful information regarding the book and how to find it:
"Buena Estrategia, Mala Estrategia" (Good Strategy, Bad Strategy) is a book written by Richard P. Rumelt, a renowned expert in strategy and leadership. The book, originally published in English as "Good Strategy, Bad Strategy" in 2011, aims to provide a clear and practical guide to developing good strategy and avoiding bad strategy. The Spanish translation, "Buena Estrategia, Mala Estrategia", was published in 2013. buena estrategia mala estrategia richard p r link
Es la identificación del desafío clave. Una buena estrategia define la estructura de la realidad, simplificando la complejidad del mercado para encontrar el punto de apoyo donde la organización puede ejercer presión. Sin un diagnóstico claro, el resto del plan no tiene sentido. B. Una Política Rectora Based on the text provided, here is the