| ✅ | Task | Reason | |----|------|--------| | 1 | Verify SSL, fix any mixed‑content warnings. | Security & trust. | | 2 | Run a PageSpeed Insights report; compress large hero images. | Faster load → lower bounce. | | 3 | Draft a concise, benefit‑focused tagline and place it above the fold. | Improves brand clarity. | | 4 | Ensure each product page includes structured data (product schema). | Enhances search visibility. | | 5 | Add a visible “Free shipping on orders > $150” badge near the CTA. | Reduces price friction. | | 6 | Set up an abandoned‑cart email series (1 hr, 24 hr, 48 hr). | Recovers lost sales. | | 7 | Install a live‑chat widget (or at least a contact form). | Immediate assistance → higher conversion. | | 8 | Populate the footer with full contact info, social icons, and trust badges. | Boosts credibility. | | 9 | Create a short “About Us” page that tells the brand story (sustainability, craftsmanship). | Connects emotionally with
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