Gerald Levert Private Line Zip Top

Behind the Velvet Rope: The Genius of Gerald Levert’s “Private Line” and the Zip Top Metaphor

The zip top bag, much like the private line, is a promise. It says: “What’s inside here is mine. And only you have the zip code.”

Preserving the Legacy

• Black & Gold: Representing the royalty of R&B.
• Cream & Chocolate: A nod to the sophisticated, mature palette of the "Quiet Storm" radio format.
• Burgundy & Gray: Reflecting the velvet suits of the era.