Developing a solid feature for an on Archive.org requires shifting from a simple file repository to a searchable, interactive experience. Current efforts have found nearly all of the old iCarly.com videos by manually sorting through MP4 and SWF file extensions.
8 Best Features of a Media Archive Software - Archiware Blog
Furthermore, the new generation of fans—those born after 2010—are discovering the show via YouTube clips. When they want to see "what the web game was like" or "how the original website worked," they inevitably end up on Archive.org.
Because of copyright law, Archive.org operates in a legal grey area regarding modern TV shows. However, it specializes in "archival access" and "abandonware." Much of the iCarly content found here is recorded directly from original TV broadcasts, complete with the original commercials, bumpers, and crucially —the original audio.