Vlogs (The "Healing" Aesthetic)

In 2021, South Korean lifestyle and entertainment content on platforms like YouTube and TikTok saw a massive global surge. This era was defined by "healing" aesthetics, meticulous daily routines, and a blend of high-energy K-pop culture with cozy, minimalist living. 🇰🇷 Popular Content Categories of 2021

Korean girls' lifestyle vlogs offer a glimpse into their daily lives, showcasing their fashion, food, and travel experiences. These vlogs often feature stunning visuals, making viewers feel like they're experiencing Korea firsthand.

The 2021 look is defined by intimacy. The camera should feel close to the subject.

3. Platform Recommendations

Slow Living & Aesthetic Vlogs

: Creators like Plan D became popular for calming, faceless vlogs that highlighted "slow living" through activities like sewing, camping, and jewelry making. Similarly, Hami Mommy focused on aesthetic homemaking, capturing high-quality footage of cleaning, cooking, and home organization.

  • Fashion: Korean girls are known for their bold and trendy fashion sense, with a mix of streetwear, K-Pop inspired outfits, and traditional hanbok.
  • Beauty: Korean beauty standards emphasize skincare, makeup, and self-care, with popular products like sheet masks, lip tints, and essences.
  • Food: Korean cuisine is gaining popularity, with dishes like bibimbap, kimchi stew, and Korean BBQ becoming mainstream.

Food & "Mukbang" Culture

: Mukbangs remained a staple, with creators often featuring unique convenience store snacks or traditional Korean meals in aesthetic settings.

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Videos in 2021 reflected specific shifts in Korean style, moving from "Aegyo" (cute) aesthetics toward more sophisticated and diverse "IT-girl" looks.