The primary features of Stephan Sorger's Marketing Analytics: Strategic Models and Metrics a structured focus on quantifying marketing efforts through nearly 500 pages of text and approximately 400 figures , such as diagrams, tables, and charts Google Books Key highlights from the book include: Comprehensive Coverage
Sorger emphasizes that "what gets measured gets managed." The text breaks down metrics into actionable categories:
These are an excellent supplement if you cannot obtain the PDF immediately.
The primary features of Stephan Sorger's Marketing Analytics: Strategic Models and Metrics a structured focus on quantifying marketing efforts through nearly 500 pages of text and approximately 400 figures , such as diagrams, tables, and charts Google Books Key highlights from the book include: Comprehensive Coverage
Sorger emphasizes that "what gets measured gets managed." The text breaks down metrics into actionable categories:
These are an excellent supplement if you cannot obtain the PDF immediately.