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On July 23, 2021, Maya sat in her home office, staring at a half-finished spreadsheet. Like millions of others during that summer, she felt the pull of the "Great Resignation." She wasn't just looking for a new job; she wanted a career where she owned her narrative.
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Career Services | How Social Media Can Affect Your Potential to Be Hired On July 23, 2021, Maya sat in her
2. The Olympics Case Study: Crisis and Authenticity
Summer Lifestyle
: Mid-July is peak "National Ice Cream Month". Visual content like the #TouchItChallenge (a fashion-focused TikTok trend) and "Zoom mishaps" were trending heavily at this time. The Trend: By July 2021, platforms like LinkedIn
- The Trend: By July 2021, platforms like LinkedIn and Twitter (now X) were flooded with content about turning personal brands into businesses. This was the year the "passion economy" went mainstream.
- Career Impact: The stigma of being a "YouTuber" or "Instagrammer" evaporated in corporate circles. Professionals began treating social media not just as a marketing tool, but as a CV. LinkedIn saw a surge in "creator mode" adoption, signaling that white-collar careers were now inextricably linked to content output.
Networking & Visibility:
Platforms like LinkedIn allow professionals to connect with industry leaders and join collaborative global networks.