Shot by Terry Richardson in Bahia, Brazil, the 2010 Pirelli Calendar adopted a "back to basics" approach, featuring a raw, minimalist aesthetic with a 1960s-inspired vibe. The 37th edition highlights 11 international models, including Miranda Kerr and Lily Cole, across 30 images focusing on natural beauty and provocation. For more details, visit Pirelli . Pirelli Calendar 2010 (The Making of) - IMDb
Mario Testino, the renowned photographer behind the 2010 Pirelli Calendar, brought his unique vision to the project. "I wanted to create a calendar that was both elegant and playful," Testino explained. "The women in the calendar are all incredibly beautiful and talented, and I wanted to capture their individuality and spirit." Pirelli Calendar 2010.pdf
In 2014, Pirelli pivoted hard away from Richardson’s aesthetic, hiring Annie Leibovitz to photograph a nude, unretouched Serena Williams and a clothed, powerful lineup of women. That shift was a direct reaction to the 2010 edition. Shot by Terry Richardson in Bahia, Brazil, the