Rokeach M 1973 The Nature — Of Human Values Pdf

In his 1973 book, The Nature of Human Values , social psychologist Milton Rokeach

  • Values are relatively stable but changeable: Major life events (college, war, parenthood) can cause “value system transformation.”
  • Self-confrontation changes behavior: In a famous experiment, Rokeach showed people their own value rankings alongside those of others. When college students saw they valued “Equality” low but “Freedom” high (a contradiction), they subsequently engaged in more pro-social behavior (e.g., joining the NAACP).
  • Ideology predicts ranking: Political liberals tend to rank Equality very high, while conservatives tend to rank National Security and Clean higher.
  1. A Comfortable Life
  2. An Exciting Life
  3. A Sense of Accomplishment
  4. A World at Peace
  5. A World of Beauty
  6. Equality
  7. Family Security
  8. Freedom
  9. Happiness
  10. Inner Harmony
  11. Mature Love
  12. National Security
  13. Pleasure
  14. Salvation
  15. Self-Respect
  16. Social Recognition
  17. True Friendship
  18. Wisdom

References (for your own citation)

“A value is a single belief that transcendentally guides actions and judgments across specific objects and situations.” (p. 5) rokeach m 1973 the nature of human values pdf

A warning to researchers:

If you cite a bootleg PDF in a formal paper, your institution’s IRB might question your ethics. Always cite the official source. In his 1973 book, The Nature of Human

Instrumental Values:

These are preferred modes of conduct or behaviors. They are the “how” – the moral or competent ways we achieve our terminal values. Values are relatively stable but changeable: Major life

In 1973, psychologist Milton Rokeach published a seminal work titled "The Nature of Human Values," which shed light on the fundamental principles that guide human behavior and decision-making. This blog post aims to provide an overview of Rokeach's key findings and insights, exploring the significance of human values in shaping our lives.

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