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Informative Report: Rosalind Krauss’s “Reinventing the Medium” (1999)

The Essay's Main Argument

Rosalind Krauss's 1999 essay "Reinventing the Medium" argues that artists can counter the "deadening generality" of postmodernism by engaging in "redemptive obsolescence," utilizing technologically outdated mediums as new "technical supports". By embracing "differential specificity," artists like James Coleman and William Kentridge redefine artistic mediums through recursive, rule-based structures rather than traditional material purity. Read the full article at Critical Inquiry . Reinventing the Medium | Critical Inquiry: Vol 25, No 2

In the landscape of late 20th-century art theory, few texts have sparked as much debate as Rosalind Krauss’s seminal essay, Reinventing the Medium (1999). For students and theorists seeking the Rosalind Krauss Reinventing the Medium PDF rosalind krauss reinventing the medium pdf

technical support

Krauss replaces the Greenbergian “material base” with the concept of the . A technical support is not a physical substance (canvas, bronze) but a set of operational rules and conventions that produce artistic meaning. Examples include: Reinventing the Medium | Critical Inquiry: Vol 25,

's focus on physical materials (like the flatness of canvas) toward "technical supports" that are discursive and historical. The Power of Obsolescence: Inspired by Walter Benjamin Examples include: 's focus on physical materials (like

The Problem: The Death of the "Specific Medium"

In the late 1990s, two dominant views of media prevailed:

Her framework allows critics to differentiate between sloppy digital collage (no reinvention) and rigorous new media art (exploiting the glitch, the buffer, the packet loss as a formal property).