Symbol was founded in 2005 by Angus Hyland and Steven Bateman, with the aim of creating a design consultancy that would focus on crafting distinctive and effective brand identities. With a shared passion for typography, graphics, and visual storytelling, the duo set out to build a studio that would bring a fresh perspective to the world of branding and design.
"We're interested in the symbolic potential of design," explains Hyland. "We're not just designing logos or wordmarks; we're creating visual languages that can be used to communicate complex ideas and emotions." symbol+by+angus+hyland+and+steven+bateman+pdf+top
One of the book's best features is the "Spot Test" at the end. It shows a symbol and asks you to identify the brand. In a PDF, this becomes an interactive slide deck for professors or creative directors training juniors. Unlocking Visual Identity: Why “Symbol” by Angus Hyland