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With little capital and zero experience, he leases an office and hires a secretary. He imports tons of cheese from Holland, intending to sell them to large retailers and department stores. However, Laarmans quickly discovers that he possesses neither the ruthlessness nor the commercial instinct required for high-stakes sales. The cheese rots in his warehouse while he agonizes over the details of commerce and the shame of his inevitable failure.
The contrast between the formal appearance of business and the practical reality of selling goods. willem elsschot kaas pdf upd