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ThisAV.com, a video-sharing site, was involved in a 2021 copyright lawsuit that was later revived by the Ninth Circuit in 2022, ruling that operators targeted U.S. users. Following legal issues and a temporary shutdown, the domain was acquired by FANZA in January 2025. For more information, visit

www.thisav.com: A Pioneer in Adult Entertainment

• Architecture: The site used a straightforward content index structure with thumbnail galleries, tag-based navigation, and individual media pages embedding externally hosted files. This minimized hosting costs but complicated content control.
• Content delivery: Videos were commonly embedded from multiple hosting services, enabling redundancy but also making provenance and takedown coordination more difficult.
• Moderation systems: Moderation appeared largely reactive — relying on user reports and takedown requests rather than proactive machine-driven detection. The decentralized hosting model limited the platform’s ability to remove objectionable media at source.

Moderation and harm-reduction challenges www this av com 2021