[CAMPUS SPOTLIGHT] Gomol Awek Tudung UiTM: The New Viral Sensation Taking Over Social Media

2. Section 509 of the Penal Code (Insulting Modesty)

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UiTM Female Students

| Segment | Size (2025) | Key Traits | |---------|------------|------------| | | ~ 28,000 | Price‑sensitive, trend‑aware, high social‑media usage. | | Other Malaysian University Students | ~ 120,000 | Similar preferences, but lower brand loyalty. | | Young Working Professionals (18‑30 yr) | ~ 2.5 million (national) | Willing to pay premium for sustainable fabrics. | | International Malay‑Diaspora (e.g., Singapore, Brunei) | ~ 500,000 | Niche market for “Made‑in‑Malaysia” modest fashion. |

“Hey, you’re new! I’m Nia,” said a girl with a bright yellow cardigan, extending a hand. “Welcome to UiTM. If you need anything, just shout.”